Rita

Rita Health is a private digital health and femtech company focused on proactive fertility care for women and people born with ovaries. The company provides a science-backed fertility assessment platform that combines digital health profiling, curated at-home hormone and wellness testing, AI-powered insights, and personalized care plans. Rita is oriented toward fertility awareness, reproductive health risk assessment, egg-freezing decision support, and conception readiness rather than developing therapeutics. Its product is supported by a clinical advisory board with experts from institutions including Stanford University and Boston IVF. The company appears to be operating commercially as a tech-enabled reproductive health platform based in San Francisco.