Roper Public Affairs

Roper Public Affairs is a prominent global market research and public opinion polling firm, historically known for its 'Roper Poll' and its expertise in corporate reputation and communications strategy. Long a division of GfK (as GfK Roper Public Affairs & Corporate Communications), the firm provides data-driven insights to global clients across various sectors, including healthcare, pharmaceuticals, and biotechnology. Its services include tracking consumer values, measuring public opinion on policy issues, and assessing corporate brand health for major life science organizations. In 2018, the unit was acquired by Ipsos as part of GfK's custom research business divestiture and is now integrated into Ipsos Public Affairs. The firm's research is frequently cited in the life sciences industry to support market analysis and strategic decision-making.