Roska Direct

Roska Healthcare, originally founded as Roska Direct, was a specialized healthcare advertising agency that focused on data-driven, multi-channel marketing for the pharmaceutical and life sciences industries. The firm was a pioneer in direct-to-patient (DTP) and direct-to-physician communications, utilizing behavioral insights to create personalized engagement strategies. Their service offerings included brand strategy, digital marketing, and creative execution designed to improve patient outcomes and brand performance. In 2017, the company was acquired by Fishawack Health (now Avalere Health) to enhance its global patient engagement and digital capabilities. The agency was recognized for its ability to integrate complex medical data into actionable consumer and professional marketing campaigns.