Roska Direct Advertising

Roska Direct Advertising, later rebranded as Roska Healthcare Advertising, was a specialized healthcare marketing agency focused on direct-to-patient (DTP) and direct-to-consumer (DTC) communications. Founded in 1981, the agency utilized data-driven insights to develop relationship marketing programs for pharmaceutical and biotechnology companies. Their services included brand strategy, digital engagement, and patient recruitment and retention programs designed to improve health outcomes. In 2011, the agency was acquired by Publicis Healthcare Communications Group to bolster its patient-centric marketing capabilities. Following the acquisition, its expertise was integrated into the broader Publicis network to serve global life science clients.