RTC Relationship Marketing

RTC Relationship Marketing was a specialized marketing agency that focused on the healthcare and pharmaceutical industries. Founded in 1991, the company provided data-driven relationship management (CRM) and digital marketing services designed to connect patients and healthcare professionals with pharmaceutical brands. Known for its expertise in patient adherence and engagement, RTC helped clients navigate the complex regulatory environment of healthcare communications. The agency leveraged advanced analytics to optimize multi-channel marketing campaigns for major global life science companies. RTC was eventually acquired by WPP and integrated into the Wunderman network, later becoming part of Wunderman Thompson and subsequently VML.