RTCdirect

RTC (formerly RTC Direct) is a specialized relationship marketing agency that focuses on the healthcare and pharmaceutical sectors. The company is primarily known for its expertise in patient recruitment and retention for clinical trials, utilizing data-driven strategies to connect patients with medical research. As a part of the WPP network (integrated into Wunderman Thompson and later VML), RTC provides end-to-end marketing solutions, including digital engagement, direct-to-patient communications, and brand loyalty programs for global life science companies. Their services help sponsors and contract research organizations optimize the patient journey from initial awareness to trial completion.