RX PRO Soluções de Tecnologia

RX PRO is a Brazilian healthtech company that provides a digital platform designed to connect pharmaceutical companies with healthcare professionals. The company specializes in "digital detailing," allowing pharmaceutical representatives to share scientific information and product updates with physicians through a remote, data-driven interface. By leveraging technology to optimize the traditional medical visitation model, RX PRO helps pharma companies increase their reach and engagement with doctors across various specialties. The platform offers tools for sample requests, medical education, and performance analytics to streamline the relationship between industry and prescribers. In 2022, the company was acquired by Eurofarma, a leading Brazilian pharmaceutical multinational, to enhance its digital transformation and physician relationship capabilities.