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Safety Shot is a wellness and functional beverage company that has developed a first-of-its-kind drink designed to rapidly reduce blood alcohol content and improve mental clarity. The company's flagship product uses a proprietary blend of vitamins, minerals, and nootropics that enhance the metabolic pathways responsible for breaking down alcohol. Originally operating as Jupiter Wellness with a focus on CBD-based therapeutics, the company rebranded to Safety Shot to pivot toward the commercialization of its alcohol-reduction technology. Their business model focuses on both direct-to-consumer sales and retail distribution within the functional beverage and hospitality sectors. Safety Shot aims to provide a science-based solution for responsible alcohol consumption and recovery.
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