Saraya Europe

Saraya Europe is the European subsidiary of the Japanese health and hygiene multinational Saraya Co., Ltd. Established initially in Belgium in 2004 and expanded through the acquisition of French manufacturer Avenir Detergence in 2017, the company specializes in the development, manufacturing, and distribution of sanitation, disinfection, and professional hygiene solutions. Its product portfolio includes medical equipment, surgery room equipment, sensor-activated dispensers, hand disinfectants, and eco-friendly cleaning products under brands like Happy Elephant, which utilizes their patented natural biosurfactant, soforo. Saraya Europe operates manufacturing and R&D facilities in Velaines, France, serving hospitals, professional businesses, and consumer markets across Europe.