Company intelligence / Profile preview

Self Esteem

Woodbury, Minnesota, United States

Ownership: Private
Employees: ~500
Development stage: Other

Overview

Self Esteem Brands (now Purpose Brands) is a leading global portfolio of health, wellness, and personal care franchise brands. Headquartered in Woodbury, Minnesota, the company is the parent of several well-known brands, including Anytime Fitness, Orangetheory Fitness, Waxing the City, The Bar Method, and Stronger U Nutrition. Following its 2024 merger with Orangetheory Fitness, the combined entity represents one of the largest footprints in the global wellness economy, with approximately 7,000 franchise locations across 50 countries. The company's mission is to improve the self-esteem of the world by providing accessible fitness, nutrition, and wellness services.

Industry: Food & Nutrition

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Wpromote

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