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selfologi is an active Dubai-based healthtech company operating the first-of-its-kind digital marketplace in the Middle East for discovering, learning about, and booking cosmetic treatments. The company connects consumers with hundreds of trusted clinics and practitioners across the UAE and KSA. It provides medically reviewed content in Arabic and English to inform users about various cosmetic procedures. The business model focuses on transparency, accessibility, user empowerment through knowledge sharing (including reviews/ratings), and direct online bookings. In 2022 it was awarded "Most Innovative Digital Healthcare Solution of the Year" at Entrepreneur ME E-Business Awards.
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