Sensiblu

Sensiblu is one of the leading pharmacy chains in Romania, offering a wide range of pharmaceutical products, health supplements, and dermo-cosmetics. Established in 1997, the company grew to become a dominant player in the Romanian retail healthcare market through its extensive network of pharmacies and a strong focus on customer loyalty programs. In 2018, Sensiblu and its parent group, A&D Pharma, were acquired by the Dr. Max Group, a major European pharmacy operator owned by Penta Investments. Following the acquisition, many Sensiblu locations have been rebranded to Dr. Max, although the Sensiblu brand remains recognized for its premium service and specialized product offerings. The company provides essential healthcare services, including prescription fulfillment and professional medical advice, to millions of customers across Romania.