Serve You Rx

Serve You Rx is an independent, privately held, full-service pharmacy benefit manager focused on prescription benefit administration, clinical pharmacy programs, specialty drug management, and cost-containment solutions for employers, health systems, government entities, labor groups, TPAs, brokers, and other plan sponsors. Founded in 1987 and headquartered in Milwaukee, Wisconsin, the company positions itself around flexible plan design, transparent contracting, rapid implementation, and high-touch client service. Its offerings include formulary management, specialty pharmacy solutions, biosimilar-focused cost strategies, in-house contact center support, and member-facing pharmacy benefit tools. Serve You Rx has expanded its commercial pharmacy ecosystem through partnerships including Amazon Pharmacy for home delivery and Waltz Health for specialty pharmacy marketplace capabilities. The company is not a drug developer; instead, it operates in healthcare benefit management and pharmacy services.