SGC Holdings

SmileDirectClub was a pioneer in the teledentistry space, primarily known for its direct-to-consumer clear aligner therapy for orthodontic treatment. The company operated through a vertically integrated model, utilizing a proprietary digital platform to connect licensed dentists and orthodontists with customers seeking to correct mild-to-moderate malocclusion. SmileDirectClub manufactured its own clear aligners and distributed them through a combination of physical 'SmileShops' and at-home impression kits. Despite rapid initial growth and a high-profile IPO, the company faced significant regulatory challenges and financial difficulties, ultimately filing for Chapter 11 bankruptcy and ceasing all global operations in late 2023.