Shradha Agarwal

Outcome Health (formerly ContextMedia) was a prominent healthcare technology company that specialized in point-of-care digital health information and advertising. Founded in 2006 by Rishi Shah and Shradha Agarwal, the company installed television screens and tablets in physician waiting rooms and exam rooms to deliver educational content and pharmaceutical advertisements. At its peak, it reached a valuation of over $5 billion and served approximately 20% of healthcare providers in the United States. The company's trajectory was halted by a major fraud scandal involving the systematic inflation of advertising metrics, which led to federal convictions of its top executives. In 2021, the company's assets were acquired by its competitor, PatientPoint, following a period of restructuring and legal settlements.