Simulstrat

Simulstrat is a specialized strategic consultancy that provides wargaming and simulation-based decision support to the global pharmaceutical and biotechnology industries. Founded by academics from the Department of War Studies at King's College London, the firm applies rigorous military-style simulation methodologies to help healthcare leadership teams anticipate competitor behavior and market shifts. Their services are primarily utilized to stress-test commercial strategies for product launches, navigate complex market access landscapes, and plan for loss of exclusivity scenarios. By creating immersive environments where executives can test strategies against realistic counter-moves, Simulstrat enables organizations to identify risks and optimize their commercial performance. The company operates as a subsidiary of the M&C Saatchi Group.