Skura

Skura was a prominent technology provider specializing in adaptive sales enablement and closed-loop marketing (CLM) for the life sciences and pharmaceutical sectors. The company's core offering, the Skura SFX platform, allowed pharmaceutical sales representatives to deliver interactive and personalized content to healthcare providers via mobile devices. This technology enabled real-time data collection on physician engagement, providing marketing teams with actionable insights to refine their messaging and strategy. Skura was widely recognized for its innovation in the digital detailing space and its ability to integrate with major CRM systems like Salesforce and Veeva. In June 2016, Skura was acquired by Indegene, a global healthcare solutions provider, to enhance its commercialization and digital transformation services.