Small Army

Small Army is a Boston-based creative agency that specializes in storytelling and brand strategy for the healthcare, life sciences, and technology sectors. The agency is well-known for its "Moral Compass" philosophy, which focuses on building deep emotional connections between brands and their audiences. In 2019, Small Army was acquired by FINN Partners, a global marketing and communications firm, to strengthen its health and creative capabilities. Beyond its commercial work, the agency founded "Be Bold, Be Bald!", a national fundraising event that has raised millions for cancer-related charities. Today, it operates as part of the FINN Partners network, serving a diverse portfolio of pharmaceutical and biotech clients. The agency provides a full suite of services including brand identity, digital marketing, social media management, and video production.