SMG Marketing

SMG Marketing Group was a prominent healthcare market research and data firm that specialized in tracking and analyzing healthcare delivery systems. The company provided detailed databases and strategic consulting services focused on hospitals, integrated healthcare networks, and managed care organizations. Its data products were widely used by pharmaceutical and medical supply companies to optimize sales and marketing strategies. SMG was particularly well-known for its proprietary classification of Integrated Healthcare Networks (IHNs), which helped clients understand the consolidation of the US healthcare market. The company was acquired by Verispan in 2003, and through subsequent mergers involving SDI Health and IMS Health, its legacy assets are now integrated into IQVIA's data offerings.