Smile Doctors

Smile Doctors is a U.S.-based orthodontic support organization focused on affiliated orthodontic practices that provide braces, clear aligner therapy, retainers, and related orthodontic care. Founded in 2015 by orthodontists Scott Law, Dana Fender, and Greg Goggans, the company supports practices with operations, marketing, technology, finance, recruiting, and growth services while affiliated clinics remain independently owned and operated by licensed orthodontists. The business is healthcare-related, but it is not a biotech or drug-development company; it is a provider-enablement and dental services platform in orthodontics. Smile Doctors has expanded rapidly through affiliations, de novo growth, joint ventures, and acquisitions, including the 2025 acquisition of myOrthos. As of early 2026, the company described itself as the largest orthodontic support organization in the U.S., with more than 580 locations nationwide.