SRAXmd

Swoop (formerly SRAXmd) is a healthcare-focused data and technology company that provides pharmaceutical brands with advanced tools for patient and healthcare provider (HCP) audience discovery. By leveraging machine learning and a vast repository of privacy-safe real-world data, the company creates precise audience segments based on clinical behavior and patient journeys. Its platform enables life science companies to optimize digital marketing strategies, ensuring that relevant medical information reaches the right stakeholders at the right time. Originally the medical division of SRAX, the company was acquired by Halyard Capital in 2019 and subsequently merged with Swoop before being acquired by Real Chemistry in 2021.