Suja Life

Suja Life is a U.S.-based functional wellness beverage company that develops, manufactures, and markets organic cold-pressed juices, wellness shots, and other better-for-you beverages. Founded in 2012 and headquartered in Oceanside, California, the company operates a vertically integrated model that includes in-house high-pressure processing and cold-chain distribution. Its brand portfolio includes Suja Organic, Vive Organic, and Slice Soda, spanning cold-pressed juices, wellness shots, and modernized soda products. Suja Life is owned by Paine Schwartz Partners and has expanded through acquisition, including the 2022 purchase of Vive Organic. The company is private, commercially focused, and not a therapeutics developer, but it sits adjacent to consumer health through nutrition- and wellness-oriented products.