Sunshine Smile

PlusDental, originally founded as Sunshine Smile in Berlin, is a digital dentistry and orthodontics company focused on doctor-led clear-aligner treatment for mild to moderate malocclusions. The company digitized much of the orthodontic workflow, combining remote monitoring, digital treatment planning, and a network of partner dental clinics across Europe. Sunshine Smile rebranded commercially as PlusDental and later became part of Straumann Group, which integrated the business into its consumer orthodontics strategy and positioned DR SMILE as the lead European consumer brand. The business is healthcare-related, but it is not a biotech or therapeutics developer; it operates in dental care delivery and orthodontic devices rather than drug development. Its core commercial offering has been clear-aligner based treatment rather than a pharmaceutical pipeline.