Superbrands

Superbrands is a global organization and independent arbiter of branding that identifies and pays tribute to exceptional brands across more than 90 countries. Founded in 1994, the company evaluates brands based on quality, reliability, and distinction through a panel of experts and consumer research. While not a life science company itself, Superbrands frequently recognizes leading pharmaceutical, biotech, and healthcare companies with its 'Superbrand' status, publishing their case studies in its annual publications. The organization operates various programs, including Business Superbrands and Consumer Superbrands, to highlight market-leading entities in diverse sectors.