Sustain Natural

Sustain Natural was a U.S. consumer health and FemTech company focused on sustainable sexual wellness and reproductive health products for women. The company marketed natural latex condoms, lubricants, wipes, and organic cotton period care products positioned as body-safe, vagina-friendly, and environmentally responsible. Founded in 2013 by Meika Hollender and Jeffrey Hollender, Sustain built its brand around women's sexual health advocacy, sustainability, and fair-trade sourcing. In August 2019, Sustain Natural was acquired by Grove Collaborative, after which the brand continued within Grove's broader portfolio rather than operating as an independent biotech or pharmaceutical developer. It is best classified as a commercial-stage consumer health/personal care brand rather than a drug development company.