Symplur

Symplur is a healthcare-specific social media analytics company that provides deep insights into the global healthcare conversation. The company's proprietary Healthcare Social Graph platform maps the influence and interactions of various stakeholders, including physicians, patients, and caregivers, across social media channels. By analyzing millions of healthcare-related data points, Symplur helps pharmaceutical companies, healthcare organizations, and academic researchers understand trending topics and identify key opinion leaders. In 2020, Symplur was acquired by W2O Group (now Real Chemistry) to enhance its data-driven marketing and communications capabilities.