Target Research Group

Target Research Group (TRG) is a specialized market research and sensory science firm that provides data-driven insights for the healthcare, pharmaceutical, and consumer products industries. Founded in 1986 and headquartered in Nanuet, New York, the company was acquired by Curion in 2021, a move that significantly expanded Curion's capabilities in the life sciences sector. TRG is recognized for its expertise in sensory evaluation, product performance testing, and strategic consulting, helping clients optimize product development and brand positioning. In the pharmaceutical space, the firm conducts research on patient experiences, physician prescribing behaviors, and the sensory attributes of medications and delivery systems. The company operates state-of-the-art testing facilities and utilizes both qualitative and quantitative methodologies to support global product launches and lifecycle management.