Tart Is Smart

Tart Is Smart is a health and wellness company specializing in the development and distribution of Montmorency tart cherry products. As a brand under Shoreline Fruit, it provides a variety of concentrates, dietary supplements, and functional foods aimed at promoting joint health and recovery. The company's offerings are scientifically positioned to utilize the high concentration of anthocyanins and natural melatonin found in tart cherries to address inflammation, gout, and sleep disturbances. Tart Is Smart serves a broad consumer base ranging from elite athletes seeking muscle recovery to individuals managing chronic inflammatory conditions. The company maintains a vertically integrated supply chain, sourcing fruit from its own orchards in Michigan to ensure product quality and potency.