TechTarget

TechTarget is a global leader in purchase intent-driven marketing and sales services, providing specialized data and content for the technology, life sciences, and healthcare sectors. The company operates a network of over 150 websites, including SearchHealthIT and the Xtelligent Healthcare Media portfolio, which capture the research behavior of B2B buyers. By analyzing this "intent data," TechTarget helps vendors in the pharmaceutical and healthcare technology spaces identify and engage with active accounts and decision-makers. Their core offerings include the Priority Engine platform, which delivers real-time access to active prospects, and various demand generation and brand advertising services. TechTarget is publicly traded on the NASDAQ and recently announced a major strategic combination with Informa’s digital businesses to further scale its market presence.