Tender Corporation

Tender Corporation is a U.S.-based manufacturer and marketer of consumer health, first aid, insect repellent, and outdoor safety products. The company is best known for brands such as After Bite, Ben's, Natrapel, Adventure Medical Kits, Counter Assault, RapidPure, and related preparedness and survival products. Tender operates in the OTC drug, medical device, and outdoor products categories, serving retail, e-commerce, and private-label channels. In 2020, the company announced that it would do business as Adventure Ready Brands, although Tender Corporation remains the legal name in multiple contexts. The business is commercial-stage rather than a therapeutic drug developer, so it does not have a traditional biotech pipeline.