The Absorption Company

The Absorption Company is a consumer health and wellness firm focused on maximizing the bioavailability of nutritional supplements. The company utilizes its proprietary Sorbic delivery technology to ensure that active ingredients are effectively absorbed by the body, addressing the common issue of low nutrient uptake in traditional supplement formats. Their product line includes targeted powdered formulations such as Restore, Sleep, Energy, and Calm, which address specific lifestyle needs ranging from recovery to cognitive performance. By bridging the gap between pharmaceutical-grade delivery systems and over-the-counter wellness, the company provides more efficacious health solutions to consumers. Headquartered in New York, the firm was co-founded by Michael Masi and Simon Huck to bring scientific rigor to the nutraceutical market.