The Business of Aging

The Business of Aging is a strategic consulting and marketing firm that specializes in the longevity economy and the mature consumer market. Founded and led by Lori K. Bitter, the company provides research, strategy, and product development services to help businesses, including those in healthcare, technology, and financial services, effectively engage with the 50+ demographic. The firm's expertise includes quantitative and qualitative research, consumer segmentation, and C-suite strategic planning. It has collaborated with major organizations such as AARP, Del Monte, and Comcast to navigate the demographic shift of an aging population.