The Center for Generational Kinetics

The Center for Generational Kinetics (CGK) is a leading research, speaking, and consulting firm that specializes in generational trends and their impact on the global workforce and marketplace. Based in Austin, Texas, the company provides data-driven insights into the behaviors, expectations, and spending habits of Gen Z, Millennials, and other generational cohorts. CGK conducts original research studies and provides strategic advisory services to help organizations, including those in the healthcare and pharmaceutical sectors, improve their recruiting, marketing, and leadership strategies. The firm is led by recognized generational experts Jason Dorsey and Denise Villa and is widely cited in major media for its analysis of behavioral shifts across different age groups.