The Hartman Group

The Hartman Group is a premier strategic consulting and market research firm specializing in consumer culture within the food, beverage, and health and wellness sectors. Founded in 1989 and headquartered in Bellevue, Washington, the company provides primary qualitative and quantitative research to help global brands navigate shifts in consumer behavior and emerging trends. Their expertise is highly relevant to the life sciences and healthcare industries through deep analysis of precision fermentation, the microbiome, and the cultural impact of GLP-1 weight-loss medications. The firm is widely recognized for its proprietary 'World Model' of health and wellness segmentation, which serves as an industry standard for understanding consumer engagement in the wellness marketplace.