The Manoff Group

The Manoff Group is a specialized international health and nutrition consulting firm that pioneered the use of social and behavior change (SBC) in global development. The company is best known for developing the Behavior-Centered Design (BCD) methodology and the Trials of Improved Practices (TIPs) approach, which are used to design effective public health interventions. Their work focuses on improving health outcomes in low- and middle-income countries through programs addressing nutrition, maternal and child health, infectious diseases, and environmental health. As a key partner for major international donors like USAID and UNICEF, The Manoff Group provides technical assistance, research, and program design services to drive sustainable behavioral shifts.