The Monday Campaigns

The Monday Campaigns is a non-profit public health organization that leverages the 'Monday Reset' concept to encourage sustainable healthy behaviors. Founded in 2003 in association with the Johns Hopkins Bloomberg School of Public Health, the organization provides research-based tools and campaigns for individuals and organizations. Its flagship initiative, Meatless Monday, has grown into a global movement active in over 40 countries and supported by various governments and schools. Other programs include Move It Monday for physical activity, Quit and Stay Quit Monday for smoking cessation, and De-Stress Monday for mental wellbeing. The organization collaborates extensively with academic institutions like Columbia and NYU to ensure its health messaging is evidence-based and effective.