The Pain Company

The Pain Company (operated by Pillcraft Private Limited) is an Indian direct-to-consumer (D2C) consumer healthcare and wellness brand focused on pain management, fitness recovery, and joint health. Based in Mumbai, the company offers a range of science-backed, AYUSH-licensed herbal formulations, dietary supplements, and physical recovery devices. Its flagship product, the 206B Pain Relief Spray, is a clinically tested Ayurvedic formulation containing Boswellia serrata and Vijaya (cannabis) extract, which was evaluated in a randomized, double-blind, placebo-controlled trial at KEM Hospital in Mumbai. The company also commercializes wellness products such as massage guns, compression socks, and targeted herbal tablets like Coxonil and Rasnitis.