The Pink Fund

The Pink Fund is a non-profit organization that provides financial assistance to breast cancer patients to help cover non-medical cost-of-living expenses during active treatment. By addressing the financial toxicity associated with a cancer diagnosis, the organization helps patients focus on recovery without the burden of losing their homes, transportation, or utilities. Their flagship program, Real Help Now, provides direct payments to creditors for housing, transportation, utilities, and insurance. The organization serves as a critical support system within the healthcare ecosystem, ensuring that financial hardship does not impede access to or completion of medical treatment. Since its inception, it has distributed millions of dollars in financial aid to survivors across the United States.