The PreTesting Company

The PreTesting Company is a specialized market research and technology firm that provides advanced communication testing services for the healthcare and pharmaceutical industries. The company is recognized for its proprietary saccadic eye-tracking technology and non-verbal measurement tools, which evaluate how patients and healthcare professionals engage with advertising, packaging, and educational materials. By capturing subconscious reactions rather than relying solely on self-reported data, the firm helps life science companies optimize their direct-to-consumer (DTC) and professional marketing campaigns. Their methodologies are designed to ensure that complex medical information is effectively communicated and visually prioritized in a crowded regulatory environment. Headquartered in New Jersey, the company serves a global clientele including many of the world's leading pharmaceutical manufacturers.