The Second Cup

The Second Cup is a prominent Canadian specialty coffee retailer and franchisor founded in 1975. Headquartered in Mississauga, Ontario, the company operates a vast network of cafes across Canada and internationally, offering premium coffee, tea, and food products. In 2019, the company restructured and rebranded its parent entity as Aegis Brands Inc. to facilitate expansion into the cannabis and foodservice industries. The Second Cup brand and its coffee business were subsequently acquired in 2021 by Foodtastic Inc., a leading Canadian restaurant franchisor. Today, the brand continues to focus on delivering a high-quality cafe experience while leveraging its new parent company's extensive restaurant portfolio.