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The Ziment Group

New York, New York, United States

Ownership: Private
Development stage: Other

Overview

The Ziment Group was a leading global healthcare market research and consultancy firm specializing in the pharmaceutical, biotechnology, and diagnostics industries. Founded in 1976, the company provided strategic insights through custom primary research, helping clients with product positioning, brand tracking, and market entry strategies. Ziment was particularly known for its expertise in oncology and other complex therapeutic areas, utilizing both qualitative and quantitative methodologies. The company was acquired by Kantar (WPP) in 2001 and integrated into Kantar Health, which was subsequently acquired by Cerner in 2021 and then by Oracle in 2022.

Industry: Consulting

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