TheraBreath

TheraBreath is a prominent consumer healthcare brand specializing in premium oral care products designed to address halitosis, dry mouth, and gum health. Founded in 1993 by Dr. Harold Katz, the company pioneered the use of stabilized chlorine dioxide (OXYD-8) to neutralize sulfur-producing bacteria rather than simply masking odors with alcohol or artificial flavors. Its product line includes a variety of mouthwashes, toothpastes, and specialty lozenges that are widely distributed in major retail chains globally. In 2021, the brand was acquired by Church & Dwight for $580 million, integrating it into a major portfolio of household and personal care products. TheraBreath remains a leader in the clinical oral care segment, emphasizing alcohol-free and vegan-friendly formulations.