TNS Prognostics

TNS Prognostics was a specialized market research and consulting firm that provided customer satisfaction and loyalty analytics for the technology and healthcare industries. Based in Palo Alto, California, the company was a subsidiary of the global research group TNS (Taylor Nelson Sofres) and served high-profile clients including Microsoft, Dell, and various healthcare technology firms. TNS Prognostics was known for its proprietary research methodologies that helped organizations measure and improve customer relationships through data-driven insights. The company played a significant role in the early 2000s by conducting large-scale industry benchmarks and security surveys for organizations like CompTIA. Following the acquisition of TNS by WPP in 2008, the firm's operations were integrated into Kantar, and the TNS Prognostics brand was eventually retired.