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Trela is a Brazilian foodtech and health-focused startup that operates a curated online marketplace for healthy groceries and wellness products. Founded in 2020, the company utilizes a social commerce and group purchasing model to provide urban consumers with high-quality, fresh, and nutritious food at competitive prices. Trela leverages a technology-driven, just-in-time supply chain to minimize waste and maximize product freshness, primarily serving the São Paulo and Belo Horizonte markets. The company has achieved significant market traction, characterized by a high Net Promoter Score (NPS) and substantial venture capital backing from prominent global investors.
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