Triple i

Triple i was a prominent healthcare marketing and communications company that specialized in point-of-care patient education and physician engagement. The company provided a range of services including the distribution of educational materials in physician offices, clinical trial recruitment support, and digital marketing solutions for pharmaceutical brands. Historically, Triple i operated as a division of MediMedia USA, focusing on bridging the communication gap between healthcare providers and patients at the moment of care. Following a series of corporate consolidations, its core capabilities were integrated into larger global marketing networks, specifically under the Publicis Health umbrella.