TruPet

TruPet is a pet wellness company that provides freeze-dried raw food, supplements, and healthcare products for dogs and cats. The company focuses on species-appropriate nutrition, utilizing freeze-drying technology to preserve the nutritional integrity of raw ingredients. Their product lines, including the well-known TruDog brand, address various health concerns such as joint mobility, dental hygiene, and digestive wellness. TruPet was acquired by Better Choice Company in 2019, positioning it within a broader portfolio of premium pet health brands. The company remains a prominent player in the direct-to-consumer pet supplement and high-end nutrition market. Their mission centers on extending pet lives through improved dietary standards and preventative health measures.