Truss CBD USA

Truss CBD USA was a Colorado-based joint venture formed by Molson Coors Beverage Company and HEXO to develop and commercialize non-alcoholic, hemp-derived CBD beverages in the United States. The company launched the Veryvell brand, including sparkling CBD waters and beverage drops, positioned around functional wellness occasions such as focus, mind and body balance, and unwind/relaxation. Its products combined hemp-derived cannabidiol with adaptogens and were initially launched in Colorado before expanding e-commerce availability to multiple U.S. states. Truss CBD USA operated as a standalone entity with its own management and go-to-market strategy, but Molson Coors and HEXO later agreed to unwind the U.S. joint venture effective December 31, 2022. The business was more accurately a cannabinoid wellness beverage venture than a traditional biotech or pharmaceutical company.