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Universal Care, Inc., primarily known by its trade name Brand New Day, is a California-based healthcare organization specializing in managed care and Medicare Advantage plans. Founded in 1983, the company is a leader in providing Special Needs Plans (SNPs) tailored for individuals with complex chronic conditions, including diabetes, cardiovascular disease, and severe mental illness. Their clinical model emphasizes a holistic approach, integrating medical, behavioral, and social services to improve health outcomes for vulnerable populations. In 2020, Universal Care was acquired by Bright Health Group (now NeueHealth) to serve as a key component of its value-based care delivery system in the Western United States.
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