Value Prop Shop

Value Prop Shop was a specialized consulting firm that provided strategic commercialization and market access services to the health technology and life sciences sectors. Founded by Dr. Sanaz Cordes, the firm focused on helping venture-backed startups develop compelling value propositions, product roadmaps, and revenue growth strategies. Over its operational period, the consultancy worked with more than 25 healthcare startups to achieve market traction and successful fundraising. The firm's expertise bridged the gap between clinical innovation and commercial execution, ensuring that new technologies could demonstrate clear ROI to payers and providers.