Varsity Branding

Varsity is a private marketing and sales consulting agency focused on the senior living and broader mature-market sector rather than a drug-development biotech or pharmaceutical company. The firm provides branding, research, strategic development, creative, digital marketing, media, public relations, direct marketing, interactive solutions, and sales consulting services for retirement communities, CCRCs, assisted living facilities, and related organizations. Its business centers on helping senior living operators improve occupancy, census growth, positioning, and market visibility. Varsity appears to operate as an active commercial services business and is part of Pavone Group.